ITA 2022

Liquiduhr (Liquid Clock) is a wall clock handmade and assembled in South Tyrol from South Tyrolean larch, oak or spruce wood. The round and soft shapes of the watch give the impression of pliability and fluidity, traits often related to time and our perception thereof. The watch is therefore not only an aesthetically pleasing design object but a daily and gently reminder that time is running and passing, yet still pliable and moldable by everyone of us. “Memento Mori” lies at the core of this idea, a principle that is reflected in our wall clock. Inspired by Salvador Dali’s “Soft Watch”, the natural wood watch also represents a daily connection to nature, reminding us of the underlying philosophy of time.